I don't know what it is, but Image seems to be the only company that gets away with making fun of Marvel. If DC does it, Marvel fires back instantly. Hell, Marvel fires back instantly at DC's marketing even if it has nothing to do with them (see really stupid Deadpool cover). So yeah, it's good to see a company take jabs at Marvel. Frankly I've found Marvel's marketing to be dry and boring over the past year and hope that something better comes from all these sharp daggers. I also hope that DC nuts up and goes for the jugular as well.