PR: Studio 407 Brings In Salazar!

Innovative comic publisher Studio 407 proudly announced today the addition of Ivan Salazar as the company’s new PR & Marketing Manager. Salazar is joining Studio 407 as they gear up to unleash a bevy of new comic book and graphic novel releases in the coming year.

“We’re extremely thrilled to bring Ivan aboard to lend his marketing talents in a time where Studio 407 is looking to make some waves in the comic book industry,” said Managing Director Alex Leung of Studio 407. “We’ll be relying on his tenacity and ingenuity to really put our brand out there and make sure that our books get the huge marketing push they deserve!”

Most Recently the Marketing Manager at BOOM! Studios, Salazar was an integral part of the company’s power house marketing department, helping create and implement campaigns that captured the imagination of comic fans everywhere. Salazar was essential in the success of the “Stan’s Back” campaign which created tremendous buzz & speculation online, culminating in an internationally covered press conference with Stan Lee himself at Comic Con International 2010. The “Stan’s Back” campaign saw BOOM! debuting their highest selling #1 issue in the history of the company.

Additionally, Salazar also helped spearhead BOOM!'s Digital Initiative – helping to expand the publisher’s presence across top digital vendors such as comiXology, iVerse, Graphicly, Panelfly and mydigitalcomics.com. Salazar designed the branding on BOOM! Studios Comics App in conjunction with comiXology. At BOOM!, he most recently designed and managed a number of BOOM! Studios web comics including the RISE OF THE PLANE OF THE APES free online comic that tied into 20th Century Fox’s major motion picture release this past Fall.